Incentive programs are widely used by airports as a marketing tool to attract new services. Empirical evidence regarding the effects of an isolated incentive program is yet to be explored. In this paper, we focus on airports located in Asia to detect the mechanisms, results and effects of the incentive program initiated by Narita International Airport, Japan. We present non-financial and financial indices to explore the effects of incentive schemes. For the non-financial aspect, the retention rate of new air services under incentives is explicitly defined and calculated. Regarding the financial impact, the costs and revenues and tourism revenues of flights under incentive schemes are calculated to estimate the incentive program’s financial and economic effects. The results demonstrate that the ‘2015RDP’ incentive program initiated by Narita International Airport has met its strategic goals and achieved success in attracting new services, as well as generating additional revenue for the airport and tourism industry.


    Zugriff

    Zugriff prüfen

    Verfügbarkeit in meiner Bibliothek prüfen

    Bestellung bei Subito €


    Exportieren, teilen und zitieren



    Titel :

    Exploring the effect of airport incentive programs: the practice of Narita International Airport


    Beteiligte:
    Feng, Jie (Autor:in) / Wu, Cheng-Lung (Autor:in) / Zhu, Jinfu (Autor:in)

    Erschienen in:

    Erscheinungsdatum :

    03.10.2021


    Format / Umfang :

    22 pages




    Medientyp :

    Aufsatz (Zeitschrift)


    Format :

    Elektronische Ressource


    Sprache :

    Unbekannt




    Narita Airport People Mover System

    Wierschke, G. / ASCE; Urban Transportation Division; Committee on Automated People Movers | British Library Conference Proceedings | 1993


    Noise Measures for Airport Capacity Expansion at Narita International Airport

    Okuda, N. / Ogata, S. / Katsuta, K. et al. | British Library Conference Proceedings | 2009


    Evaluation Results of Multilateration at Narita International Airport

    Miyazaki / Koga / Ueda et al. | British Library Online Contents | 2010


    Noise Measures for the Enhancement of Airport Function at Narita International Airport

    Ogata, Saburo / Imai, Daiske / Hori, Shinji et al. | TIBKAT | 2018