Vehicle quality and reliability are important decision criteria in the purchasing process for new vehicles and therefore represent key success factors for car manufacturers. However, during the last decade, the nature of quality problems has changed significantly, and therefore traditional quality management has lost part of its effectiveness. The following article analyzes the changing causes for quality problems driven by the product, the manufacturing process as well as by external aspects. It also describes Oliver Wyman's approach for an enhanced quality management, which is based on a four-level model drawing on the success factors of a cross-process quality strategy. It describes how quality can be successfully organized and put into practice, what core issues need to be taken into account in quality management, and what preventive measures can help to better avoid quality defects.
Automotive Quality Management - The Next Horizon
2013
28 Seiten, 12 Bilder, 12 Quellen
Aufsatz (Konferenz)
Englisch
Automotive quality management - the next horizon
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